Case study, Hospitality loyalty

Lizette's, a village coffee shop that replaced paper stamp cards with a system its regulars actually keep using.

Lizette's is a small, independent coffee shop with a village-sized customer base, not a chain chasing volume. Staamp is loyalty infrastructure built for exactly this kind of business: no app download, no punch card to lose, and no need for thousands of sign-ups before the system proves itself.

DomainHospitality, independent village coffee shop
ScopeTenant platform, customer PWA, staff portal, superadmin
StackFlask · React PWA · SQLite
StatusLive, paying client since June 2026
01, The problem

A paper stamp card can't tell a shop who its regulars are.

Paper cards get lost, forgotten, or forged, and a small shop never learns who's actually coming back, how often, or when they've drifted off. In a village, the customer base is small and mostly known by name already. The job here isn't chasing new volume. It's proving the regulars keep coming back, and building a channel to reach them when they don't.

Generic loyalty apps are built for chains with thousands of locations and marketing budgets to match. Almost none of them are built for a single-site shop where thirty customers is the whole business.

02, The proof

Three months live, real customers, no mock data.

Lizette's has been running on Staamp since 13 June 2026. These numbers come straight from her live tenant database.

70%
of enrolled customers have visited more than once. That repeat rate is the number that actually matters for a loyalty system.
27
regulars enrolled: close to the core customer base of a single-site village shop, not a fraction of it.
103
recorded visits and 10 free rewards claimed. The loop closes; sign-ups aren't sitting idle.

41% opted into email at signup, the retention channel, not just the punch card. Usage held steady month over month instead of spiking at launch and dying off.

Where it differs

What a paper card can't do, Staamp does by default.

This is a comparison against paper stamp cards and generic loyalty apps as a category, not any specific vendor.

Axis
Paper stamp cards
Staamp
Repeat-customer visibility
None, the business has to guess
Full ledger per customer, visits and rewards tracked automatically
Customer data capture
None
Name, email, consent, opt-in, ready for a re-engagement channel
Cost and friction to the customer
Free, but easy to lose or forget
Free, no app download, works from a phone browser
Reward tracking
Manual, honour system, easy to forge
Automatic count, staff-approved claim, can't be duplicated
Setup for the business
None needed, but none of the upside either
One-time onboarding, live within a day

Fair comparison: category defaults we've observed, not claims about any named vendor.

03, The product

The card a customer holds, the dashboard staff use.

All three screens below are live in production at Lizette's, not a mockup. Other customers' names are redacted for privacy; the coffee counts and layout are real.

Live in production, Lizette's, Godalming

Self check-in, consent captured at the point of use

A real member's card: coffee count, claimed rewards, and a consent checkbox before any visit is recorded. No login, no app download: it lives in the phone's browser.

A real Staamp member card at Lizette's, showing coffee count and self check-in with consent
Staff dashboard, names redacted

Every regular, one screen

Staff look up a customer by name or scan the recent list. Coffee counts are real; other customers' names are blurred here for privacy.

Staamp staff dashboard showing recent customers and coffee counts, names redacted for privacy
Staff dashboard, names redacted

A stamp can't be self-awarded

The customer checks in and gives consent on their own phone. Staff approve or reject at the counter, so the stamp only counts once someone on-site confirms it.

Staamp pending approval screen, a new customer's check-in awaiting staff approval, name redacted for privacy

Boring, proven, cheap to run.

A single-site village shop doesn't need enterprise infrastructure. It needs something that stays up, costs almost nothing to host, and is simple enough that we can onboard a new tenant in a day.

Flask React PWA SQLite, per-tenant Cloudflare Tunnel nginx

Source is private and owned by Alvento Ltd. The platform, tenant model and reward logic shown here are the artefacts we sell, not the source. Live demo at staamp.co.uk/demo

Running a loyalty scheme on paper, or a generic app nobody opens twice?

If you run an independent coffee shop, salon, or local retail business, we'll show you what your actual repeat-customer number is, and build the system to grow it.